Sunday, December 19, 2004

Where is Yash Chopra?

Shwaas is India's entry to the Oscars this year. But can it win?

The answer lies not in whether the movie is good or bad (several bad movies have won Oscars), but whether it can raise enough money to get noticed. Initially, the major hindrance was getting money to include sub-titles. The next hurdle is getting people to watch the movie, which is done through FYC (For Your Consideration) ads in American newspapers and magazines. And for that they need money. Lots of it.

So while Bal Thackeray, Amitabh Bachchan and Sunil Dutt, among others have donated money for the campaign, where are those film industry wallahs who make money by the truckloads? Yash Chopra, Karan Johar, Bharat Shah, and the other bigshot producers?

Just because it's not "their kinda" film, perhaps they've decided to ignore it.
I tell them- get a grip, Messrs. Producers. Because movies like DDLJ (much as I loved it) and Aitraaz (even though it's a surprise hit) will never make it to the Oscars.

No wonder IFFI was flooded with bad movies like Alexander and Vanity Fair.

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