Designer Tommy Hilfiger has finally hit Mumbai. And guess what the hoarding ad at Marine Drive depicts? People dressed in warm, winter clothes. If it was Delhi, it would have been the most obvious choice for an ad this season. But in Mumbai?
And the new Star ONE ads with people having switches on their foreheads are extremely juvenile.
I know copywriting and creative team guys are under lot of pressure, and have extremely tough deadlines. Creativity does not flow easily. But this is lower than the pits.
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