Friday, November 29, 2002

MTV AIDS Summit

MTV has an AIDS summit in Mumbai every year. The aim- to spread awareness about AIDS.

What I fail to see is how this summit will help achieve the goal. Singers come up on stage, lipsync their songs, say something like "Please don't get AIDS" and go away. The sweaty crowd goes mad with frenzy at seeing those singers on stage.

MTV's target audience is a bunch of young people, who are hep, well-educated, and have full pockets. Most of them already know about AIDS, and those who don't, don't care. They don't care about the fact that they are probably going to die someday of lung cancer because of their chain smoking, so my guess is that they won't care about this either.

Furthermore, I don't see celebs coming on stage, and repeating every few minutes, "Don't do this and this and this."

The crowd is there just for fun. AIDS is just an excuse for them.

PS-- Does anyone know whether the AIDS summit is free, and if not, how much is the ticket for?


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